This Privacy Policy describes how Continuum Health (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website (https://continuumhealthmd.com), contact us, schedule appointments, or otherwise interact with our practice. By using our website or services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect the following categories of personal information:
A. Information You Provide Directly
- Full name
- Date of birth
- Home address, city, state, and ZIP code
- Email address
- Phone number (including mobile number)
- Health history, symptoms, and other medical information you share with us
- Insurance information and billing details
- Messages, questions, or communications you send through our website contact form
B. Information Collected Automatically
- IP address and browser type
- Device identifiers
- Pages visited and time spent on our website
- Referring URLs and search terms
- Cookies and similar tracking technologies (see Section 6)
2. How We Use Your Information
We use the information we collect for the following purposes:
- To schedule, confirm, and manage appointments and consultations
- To provide healthcare services, treatment plans, and follow-up care
- To communicate with you about your care, including via phone, email, and text message (SMS)
- To send appointment reminders, health updates, and practice announcements
- To process billing and payments
- To respond to your inquiries submitted through our contact form or by phone
- To improve our website and services
- To comply with applicable laws and regulations, including HIPAA
3. Text Messaging (SMS) Communications
A. Types of Messages We Send
With your consent, Continuum Health may send you text messages (SMS) for the following purposes:
- Appointment reminders and confirmations
- Follow-up care instructions and health information
- Practice updates and informational notices
- Responses to questions or inquiries you initiate via text
B. SMS Consent
By providing your mobile phone number and consenting to receive text messages from Continuum Health, you agree to receive SMS communications from us. Consent to receive text messages is not a condition of receiving healthcare services. Standard message and data rates may apply. Message frequency may vary.
C. How to Opt Out
You may opt out of receiving text messages from us at any time by replying STOP to any text message you receive from us. After opting out, you will receive a one-time confirmation message and will no longer receive SMS communications unless you re-consent.
D. Help and Support
Reply HELP to any text message for assistance, or contact us directly at 434-358-8002 or [email protected].
E. SMS Standard Disclosures
Message & Data Rates May Apply. Messaging frequency may vary. Reply STOP to opt out. Reply HELP for support. Visit https://continuumhealthmd.com/privacy-policy/ to view our Privacy Policy and Terms of Service.
F. Non-Sharing of SMS Opt-In Data
No mobile opt-in or text message consent information will be shared with third parties or affiliates for marketing or promotional purposes. All SMS opt-in data and consent is used solely by Continuum Health to communicate directly with you regarding your care and our services.
4. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
A. Healthcare Operations
We may share your information with other healthcare providers, specialists, or care coordinators involved in your treatment, as permitted or required under HIPAA.
B. Service Providers
We work with trusted third-party vendors who assist us in operating our website, managing appointments, processing payments, and delivering communications (including SMS). These vendors are contractually obligated to protect your information and may only use it as directed by us.
C. Legal Requirements
We may disclose your information if required to do so by law, court order, subpoena, or other legal process, or to protect the rights, safety, or property of Continuum Health, our patients, or the public.
D. Business Transfers
In the event of a merger, acquisition, or sale of all or part of our practice, your information may be transferred to the successor entity, subject to the same privacy protections described here.
E. With Your Consent
We may share your information with third parties when you have given us explicit consent to do so.
SMS Opt-In Data: Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates under any circumstances.
5. HIPAA & Protected Health Information
As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is governed by our HIPAA Notice of Privacy Practices, which is available upon request and on file at our practice. This Privacy Policy supplements (but does not replace) our HIPAA obligations. In the event of any conflict between this Privacy Policy and our HIPAA Notice, our HIPAA Notice will control with respect to your PHI.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and support essential functionality. Cookies are small text files stored on your device.
Types of Cookies We Use
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
- Preference cookies: Remember your settings and choices
You can control or delete cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Access to personally identifiable information is limited to employees and contractors who need it to perform their job functions, and all are subject to confidentiality obligations.
While we take data security seriously, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any known vulnerabilities.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations (including HIPAA record-keeping requirements), resolve disputes, and enforce our agreements. When your information is no longer needed, we securely delete or anonymize it.
9. Your Rights and Choices
Depending on applicable law, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal data, subject to legal retention requirements
- Opt-Out of Marketing: Opt out of receiving promotional emails or text messages at any time
- Data Portability: Request your data in a portable format where applicable
To exercise any of these rights, please contact us using the information in Section 12. We will respond to your request within a reasonable timeframe. Please note that some requests may be limited by legal obligations or legitimate business needs.
10. Third-Party Links
Our website may contain links to third-party websites, patient portals, or services not operated by Continuum Health. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any website you visit. We are not responsible for the content or privacy practices of third-party sites.
11. Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Continuum Health
Address: 1434 Rolkin Court, Suite 201, Charlottesville, VA 22911
Phone: 434-358-8002 | 804-206-9545
Email: [email protected]
Website: https://continuumhealthmd.com
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or through a notice on our website. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
Continuum Health | A Proactive Approach to Health, Engineered for Longevity.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Suggested text: Visitor comments may be checked through an automated spam detection service.